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Should you Use Branded or Generic TV Advertising to Attract Mass Tort Cases?
Example of a generic TV commercial, which is not branded with a law firm name. By Adam Warren “To brand, or not to brand, that is the question…” OK, I’m pretty sure that’s not what Shakespeare wrote,...
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In-House Client Intake vs. Call Centers
By Adam Warren A law firm can spend all the money in the world on advertising and marketing, but if its intake sytem is not working properly, all of that money can and will be wasted. How your calls...
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Protecting Your Firm Against Fraud in Advertising
By Adam Warren, President, The Sentinel Group® and OpenJar Concepts® Fraud. It’s everywhere…encompassing almost all aspects of our lives. More than ever, society is forced to protect itself from...
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Winning The Game of Case Acquisition
Click to view the slides below. This program was presented February 7-9, 2016, by Adam Warren, CEO & President of The Sentinel Group at The National Trial Lawyers Summit in Miami, FL. Ntl summit...
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Performance Marketing…When Economics Collide
By Adam Warren of The Sentinel Group®, Temecula, CA. On the heels of the recent AAJ conference, as I reflect back on many of the conversations we had related to this topic, I thought it made sense to...
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Audience Fragmentation and Market Pressure…When Should Marketers Change...
By Adam Warren of The Sentinel Group® Temecula, CA. It is crucial for attorneys to understand the ever-changing landscape of advertising and to keep a strong base of available TV time to generate...
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